Intertextuality the ability interconnect or influence other aspects of our life by intersubjectivity or allusion from an original text. This occurs everyday in our lives from a song in a commercial, to the song in the commercial and the singer, or a great song, the latest version of a car and a new movie coming out in the theater and the star in the movie. Next thing you know, you want to see a movie, want a new car, or need a new CD! I found that example in a Volkswagen commercial with a child dressed as Darth Vader, can we say Halloween plug. I left wanting a car and wanting to watch Star Wars and go Trick or Treating. http://www.youtube.com/watch?v=R55e-uHQna0
The ability to combine several different areas into one selling point is genius for the companies at hand and really annoying for us at times. The use of subliminal messages we see ,or don't see, in advertising everyday influence our buying, the popular actress/singer selling makeup, to the infamous Calvin Klein ads. Ann Taylor has the actress Kate Hudson and prior to that had Katie Holmes and Demi Moore advertising their clothing line. An attraction to the consumer, actresses wearing and selling clothes that are affordable to the woman making them relatable, also helping their image and giving them exposure. 
They have always placed the most well known man of the time in the ads, selling the man and the underwear. The last 007 movie that came out sold anything, Heineken, cars, Coca Zero, Sony, Omega. Plus the plugs in the movie itself. Sorry but never saw James Bond drinking Coke Zero, and I missed the Martini the beer was so Cop not Secret Agent, no offence. But there can be good crossing popular culture into awareness using intertextuality in a positive way can help people, why we have Adam Levine and Jessica Simpson selling Pro Active, a Benzoyl Peroxide product repackaged as a Wow, but these people made it ok to suffer from it and to buy a product and make it better. They made it, don't be embarrassed we all have or have had it.
We just have to watch out and not be brainwashed into buying everything!
I agree with you that we all tend to buy or do something because of a movie or commercial because it lures you in somehow. I like how you brought up that it isn't always a bad thing. That celebrities showing they have a problem too makes it more likely for us to buy and use the product. Which is also a hook for them as well.
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